General Procedure of Creating Product Packaging
A good product packaging will easily attract customer attention, deliver your brand identity, business image, and product value. It will increase your sales and expand the business. However, bad product packaging will undermine your business marketing efforts and discourage customer’s buying decision. That’s why most business startups would likely to spend time designing their product packaging.
How to create an excellent packaging to grow your business? The following is a general procedure.
1. Think of your brand
The packaging is a great way to let your brand speak. You can create a positive association with your brand by developing customized boxes and packages. It would offer a special experience for the customers to unbox and find their purchased item. You have to think of your brand, business value, your target customers, etc.
All your brand identity elements can be used on your packaging design including your logo, font, size, color, and images. Choose the right colors that easily attract customer’s attention at first glimpse. Normally different colors enjoy different meaning. For instance, white means simplicity and cleanliness, green represents eco-friendliness, wellness, and sustainability.
2. Understand your customers
When you plan to design your product packaging, you have to understand your target customers, know what they expect from your business. After all, they are the ones who are ready to invest in your business.
Definitely, your product packaging will affect your customers’ experience when receiving your product. If you want to include more elements of your branding, try to make them in line with the customers’ expectations.
3. Know your product size
As a matter of fact, the product size matters the packaging size. It would be totally a failure if the size of your design does not fit your product, be it larger or smaller than the product itself. Try to make it economic with the dimensions, and savvy with your products.
4. Consider packaging material
When it comes to packaging, you have to know what to use to package the products. For any shoppers, they don’t want their beloved items to be housed in a box made of wrong materials.
The packaging material is used to protect the product from damage during transportation.
5. Don’t ignore the budget
When it comes to the packaging cost, the key items should include cost of materials and production. You can search the Internet or refer to your competitor to get the best packaging material.
6. Design product packaging
Then it comes to the packaging design part. You have to determine the packaging layers and the type of packaging based on the product attributes. If you are not good at the graphic design, a professional designer will be the best choice for you.
But you must have your own idea before you ask a professional designer to design your packaging. Share it with the designer about your brand identity, and the competitors’ packaging designs. Then, the designer will give you’re their idea about the packaging color, look, and feeling.
7. Have your designs printed
Finally, you have to have your designs printed. As we know there are different parts of the packaging material. And you have to have them printed out separately according to your packaging requirements. For instance, you have labels, barcodes, and other informative descriptions. You may need to print these key ingredients with different printers.
8. Optimize your product packaging
To optimize your product packaging, you need to get some feedback from your customers or the time trend. For instance, green packaging material has been popular among customers. With the trend, you can use a recycled cardboard, or biodegradable materials given the rising global climate consciousness.