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Comprehensive Guide on How to Order from Alibaba



Alibaba is an ecommerce platform that connects global businesses with manufacturers and wholesalers in China. If you are planning to use Alibaba platform then learn how to order from Alibaba. But before placing a bulk order, it is crucial to understand the platform’s dynamics, features and considerations to ensure a smooth and successful sourcing experience.

Alibaba’s network

It is vast and multifaceted, offering diverse products and services. Its core functionality differs than the traditional retail websites, where you purchase individual items. On Alibaba, products are sold in bulk quantities but it is cost that makes a difference. The rates per unit are significantly lower than retail. Lower cost makes Alibaba an attractive solution for business looking to cut production cost or buy products for resale.

As you will be dealing with wholesale transaction, the minimum order quantities (MOQs) set by the sellers will be substantial ranging from hundreds to thousands of units. It is a crucial aspect you will need to consider in terms of storage capacity and market demand to handle such large quantities.

Alibaba only connects buyers and sellers

Alibaba is a bridge that connects international buyers with different sellers in China. The sellers can belong to two major groups.

1. Wholesalers or resellers

The wholesalers buy products directly from the manufacturers in bulk at low rates per unit. They resell them in small quantities to buyers at a little higher rate. It means you don’t buy directly from manufacturers but from a mediator (similar to a commission-agent). So, the rates per unit will be a little more than buying directly from manufacturers.

However, they stock variety of items from different manufacturers, so you get the convenience of buying from a single wholesaler, especially if you need low MOQs as you have limited storage capacity.

2. Manufacturers

Manufacturers are factories that design and produce the products themselves. On Alibaba, they display their capabilities and directly connect with potential buyers. It is beneficial for importers looking for customized products or private labelling option.

You get to directly negotiate with the manufacturers for a fair deal, especially when your order is in bulk. Manufacturers stipulate high MOQs, so you need to factor in a longer production lead time because they may not have stock readily available.

3. Wholesalers versus Manufacturers

Wholesalers and manufacturers differ in several ways, so it is essential to understand the distinction for making an educated purchase decision. Some key differences are:


- Wholesaler: Acts as an agent between manufacturers and buyers.

- Manufacturer: Produces the physical goods.


- Wholesaler: Typically has a higher price due to markups.

- Manufacturer: Offers potentially lower prices due to direct sourcing.

Product Variety

- Wholesaler: Often offers a broader range of products from various sources.

- Manufacturer: Specializes in a specific product category or even a single product line.


- Wholesaler: Customization options might be limited.

- Manufacturer: Depending on your specifications and order quantity, you may be open to customization.

Minimum Order Quantities (MOQs)

- Wholesaler: MOQs can vary depending on the seller, usually not high.

- Manufacturer: MOQs can be significant, especially for custom orders.

Choosing between a wholesaler and a manufacturer depends on your needs and priorities. Consider factors like the volume, customization, budget constraints, and storage capacity.

Things to consider while navigating Alibaba

1. Product sourcing & verification

There are millions of product suppliers hosted on Alibaba. Buyers can grab the opportunity but also consider the product quality, reliability and authenticity. Alibaba offers a verification program that evaluates the seller’s legitimacy and capabilities. Look for suppliers with TrustPass or Gold Supplier badges (indicates high verification level).

However, before you place an order on the marketplace, conduct a thorough research on potential suppliers list chosen from Alibaba. It includes verifying their credentials, evaluating customer reviews and requesting product samples. It can help to mitigate the risks associated with unreliable suppliers or poor standard goods.

2. Communication & negotiation

Alibaba provides messaging tools and real-time communication between sellers and buyers. Never hesitate to initiate a conversation with potential sellers. Effective communication is essential to clarify product specifications, MOQs, pricing, payment terms, lead times, shipping terms and other relevant details. Clear communication and negotiations can lead to fair outcomes including customized solutions and competitive pricing.

3. Payment methods & security

Alibaba offers different payment methods to allow transactions. It includes bank transfers, credit cards, and its secure online payment platform Alipay. You must get familiar with the available payment options, transaction fees, and security protocols Alibaba has implemented to protect against unauthorized transactions and fraud. Choose a secure payment method and adhere to recommended security practices and protect your sensitive data and financial transactions.

4. Shipping & logistics

Alibaba offers shipping solutions. It partners with different providers - sea freight, air freight, and courier services. Before you place an order remember to factor in the shipping costs, delivery time, customs clearance and potential import duties. Closely collaborate with the supplier and logistics provider. It will help to streamline your shipping process and resolve any logistical encounters with ease.

5. After-sales support & dispute resolution

Even after you placed an order, the transaction process does not end. A reliable e-commerce platform has to offer sufficient after-sales support and effective dispute resolution mechanism. Alibaba offers buyer protection policies including refunds, returns and dispute mediation services to resolve product defects, shipping delays or discrepancies in product specifications. So, get familiar with these policies and procedures to protect your interests.

Alibaba offers immense opportunities for global buyers to connect with suppliers and expand their reach. Before we delve into how to order from Alibaba, it is sensible to understand the platform’s dynamics, features and things to consider. It will maximize your benefits while using the platform and reduce potential risks. Alibaba is a valuable resource for your business to flourish in this competitive ecommerce landscape.

Step-by-step process to buy from Alibaba

1. Set up an account

Alibaba offers a free membership, allowing you to explore the vast wholesale world. Here is how to get started:

- Head to and click on ‘Join Free’ in the top right corner.

- Choose your role: Buyer or Seller (You are a buyer, so choose it)

- Enter your valid email address, create a strong password, and confirm it.

- Fill in the name of your company (optional) and your full name.

- Provide your phone number and complete the verification step. (a code is sent usually via SMS for verification).

- Agree to Alibaba’s terms and click ‘Register’.

- Check your email for verification code and enter it on the website.

- Congratulations! You have opened an Alibaba account.

It is a basic account. If you need more complete profile, add business details and products you are interested in sourcing. Remember, it is a free account that allows browsing and connecting with suppliers but for advanced features you will need to upgrade to a premium membership.

2. Find your product

With your Alibaba account clued-up, it is time to look through the different domains of wholesale products. Here is how to find what you are interested in:

Keyword search: Use the search bar located on the top of the page. Start with broad keywords related to your desired product. Alibaba’s search suggestions can help you refine your search.

Filter: Never ignore the power of filter features. It helps to narrow down the results by specifying factors like product type, material, MOQs, price range, and supplier’s location.

Image search: if you are unsure about the name of the product use image search feature. Upload a picture or a photo from your phone. Alibaba will identify the similar products or connect you with suppliers offering them.

Category choice: You may feel overwhelmed looking at the extensive product categories Alibaba has to offer. The list is located on the left-hand side. You can browse specific sectors and discover new possibilities.

Use these search techniques and you will find the ideal product on Alibaba that suits your business needs. Remember to be specific to get more relevant search results.

3. Discover reliable suppliers

Alibaba connects you with a vast network of suppliers but navigating this abundance is challenging. Here are tips to help discover a reliable business partner in China.

Leverage verification tools: Look for suppliers with Alibaba’s verification badges like TrustPass or Gold supplier. It indicates high verification level from third-party and reduces the risk of partnering with a fraud company. Investigate the supplier’s profile. Look for suppliers with long record on Alibaba. Established factories are more reliable than new suppliers.

Reach out: Reach out to potential suppliers and ask detailed questions regarding their products, MOQs, production capacity, and quality control procedures. A prompt and professional response is a good sign. Ask for references from their past customers. It allows you to independently verify the supplier’s reliability and performance.

Evaluate credibility: Securitize the suppliers profile info for identifying vague details or inconsistencies. A well-established supplier always provides a clear and comprehensive profile. There are independent review platforms but for B2B transactions the options are limited. Look for user review of feedback on Aliababa itself. Third-party verification services can also offer insights.

Protect your investment: Before committing to a bulk order, consider sample request. It allows you to scrutinize the product quality and performance. It ensures that the product created aligns with your expectations. Use Alibaba’s Trade Assurance service. It is a financial protection program that offers recourse in case the product has quality issues or shipment discrepancies.

These strategies will help to find a reliable supplier on Alibaba. Remember, it is crucial to implement a thorough vetting process and have clear communication with the supplier for a successful long-term partnership.

4. Communicate with suppliers

Once you have identified the supplier you desire to partner with on Alibaba, consider to have a professional communication as soon as possible. Clear communication is crucial to build trust and lay the foundation of a successful partnership. You will need to remember the following key points.

When you contact introduce yourself, your business and product you are interested in….keep it brief! Avoid asking generic questions because it displays you are not serious about entering into a transaction. Customize your questions towards supplier’s product offerings and capabilities. It reveals your initiative and genuine interest. Communicate clearly, concisely, and simple language….avoid jargons. State your needs clearly including order quantity, quality needs, lead time requirements, and budget.

Alibaba offers various communication channels like video calls, chat, and emails. Choose a method that suits your needs and supplier’s availability. Always maintain a professional tone, while communicating even during negotiations. Prioritize fair and sustainable pricing for a long-term relationship.

5. Finalize payment structure

After negotiating the finer points of your order, finalize a secure payment structure. The key considerations are:

Payment methods: Alibaba Trade Assurance is highly recommended service for payment protection. Alibaba holds your funds in escrow until you confirm receiving goods according to agreed-upon terms. Telegraphic Transfer [T/T] is a direct transfer from your bank account to the suppliers. It is a fast and secure way but minimizes buyer’s protection in comparison to Trade Assurance. For small orders credit or debit card is convenient but check the potential fees associated with international trade.

Negotiate terms: Discuss payment schedule that suits your production timeline and cash flow. Common options are full payment on delivery or partial payments with specific milestones. Get familiar with the international trade terms that define the responsibilities of buyers and sellers regarding shipping costs and risks.

Finalize the deal: Review the final contract carefully, before signing. Ensure all the agreed-upon details regarding price, payment structure, product specifications and delivery are outlined clearly. Discussing payment structure proactively and finalizing the contract will ensure smooth and secure transaction with Alibaba’s supplier. Choose a secure payment method and have clear communication with the supplier to lessen the risks and foster good long-term relationship.

6. Follow up

Communication does not end after finalizing your deal. Ensure a smooth follow up by regularly checking with supplier regarding production progress and on time delivery. Any dilemmas can be addresses promptly. Ensure proper documentation and logistics. Alibaba offers order tracking tools to monitor the shipment status.

On arrival, thoroughly inspect the goods. Immediately report flaws or discrepancies to the supplier as outlined in your trade assurance agreement, if applicable. Active follow up and regular communication ensures a smooth transaction from placing an order to product receipt. This level of focus lays the foundation for a successful and long-term partnership with Alibaba’s supplier.


Now you know how to order from Alibaba. It is not so difficult if you diligently follow the step-by-step guidelines that we have explained in this comprehensive guide. The better alternative for protecting your investment is hiring a reliable sourcing agent who is based in China. Their team will diligently take care of all the processes to deliver quality products withing the agreed deadlines.

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